Business guides

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A smiling businessman leaning back in his seat with his hands behind his head.

9 key sections of an effective business plan explained

Create a successful business plan to turn your ‘eureka’ ideas into reality. This guide outlines all the essential elements you need to include.

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Man writes in a book. In front of him is an open laptop.

What is a business plan and why every entrepreneur needs one

Crafting a business plan boosts your chances of running a successful business and helps secure funding for your venture. Begin developing your plan today.

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How to do market research for a small business in 7 simple steps

Whether you’re a startup, launching a fresh product or just want to improve, market research connects you with your customers. Here’s how to do it.

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Woman working on a laptop scrutinising paperwork.

How to define the target market in your business plan

All businesses need a target market. But how do you work out who your target market is? Find out with our comprehensive guide.

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"Cashflow projections" written on a piece of paper

What is a cash flow forecast and how can you create one?

Discover our 4-step plan for creating a cash flow projection for your business plan.

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Troubled-looking man looks at his laptop while surrounded by paperwork.

How to create financial projections for a business plan in 6 steps

The financial forecast is a crucial part of every business plan. Learn how to create one and the key details you need to include.

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